Create an Analytics account

Your first step is to set up an Analytics account, unless you already have one. Skip to creating a property unless you want to create a separate account for this website and/or app. For example, you might want to create another account if this website and/or app belong(s) to a separate business.

1. In Admin, in the Account column, click Create Account.
2. Provide an account name. Configure the data-sharing settings to control which data you share with Google.
3. Click Next to add the first property to the account.

 Create a Google Analytics 4 property

You need the Editor role to add properties to a Google Analytics account. If you created this account, you automatically have Edit permission.

To create a property:

1. Are you continuing from "Create an Analytics account", above? If so, skip to step 2.  Otherwise,
   • In Admin, look at the Account column to make sure that you've selected the right account. Then, in the Property column, click Create Property. 

1. Enter a name for the property and select the reporting time zone and currency. Time zone determines the day boundary for your reports regardless of where the data originates.
   • If you choose a time zone that honors Daylight Savings Time, Analytics automatically adjusts for time changes. Use Greenwich Mean Time if you don't want to adjust for Daylight Savings Time.
   • Changing the time zone only affects data going forward. If you change the time zone for an existing property, you may see a flat spot or a spike in your data, caused by the time shift forwards or backward, respectively. Report data may refer to the old time zone for a short period after you update your settings, until Analytics servers have processed the change.
2. Click Next. Select your industry category and business size.
3. Click Create and accept the Analytics Terms of Service and the Data Processing Amendment.

Add a data stream

1. Click Web.
   
2. Enter the URL of your primary website, e.g., "example.com", and a Stream name, e.g. "Example, Inc. (web stream)".
3. You have the option to enable or disable enhanced measurement. Enhanced measurement automatically collects page views and other events. Once the data stream has been created, you can always go back and individually disable the enhanced measurement events you don’t want to collect. So, we recommend that you enable enhanced measurement now.
4. Click Create stream.