CTA stands for Call to Action. This is the primary text located above the ad. This text is used to entice the user to click the “Learn More” button to complete the action.
Best Practices
FB Text Recommendations
Primary Text (CTA): 125 characters (Including Spaces) - Text over 125 characters is allowed but the user will need to click "Read more"
Description: 27 characters (Below the images)
You want to have all your “Key”&“Buzz” words as well as any important information within the first 3 lines of the ad. Everything after that will require the user to click the “Read More” button
What Is the Text Below the Ad Called?
This area is called the Description.
FB Text Recommendations
Description: 27 characters(Including Spaces) - Text over 27 characters if allowed but will be translucent
What Size Do Images Need To Be?
Images provided by the client can be no smaller than 600x600px
