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CRM - Real Estate Real Estate Specific (Click here for a full list of articles) Email Marketing Automation and Integration (Click here for a full list of articles) Integrations Landing Pages Single Property Websites & Flyers Blogs Mortgage Specific (Click here for a full list of articles) Analytics IDX Search Engine Optimization (SEO) Team Marketing Automation
This is a auto-generated Article of all your definitions within the glossary.
Glossary
This is a auto-generated Article of all your definitions within the glossary.
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Associate Broker
A real estate person holding a broker license that chooses to associate or affiliate with another sponsoring broker rather than opening their own brokerage office. They want the added knowledge and status of a broker, but not to operate an independent office.
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Bounce Rate - Email
The rate at which an email was unable to be delivered to a recipient's inbox. A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. In an email, not all bounces are bad, so it's important to distinguish between hard and soft bounces before taking an email address off your list.
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Bounce Rate - Website
The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event).
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Bounces
Bounces refers to the percentage of visitors who navigate away from the site after visiting only one page and not taking any action. A good bounce rate is 26% - 40%. (Hint: hover over the bounce number to see the percentage). If a page has a high bounce rate, it's good to re-evaluate the content on the page.
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Broker
A person who has education beyond the agent level as required by state laws and has passed a broker's license exam. Brokers can work alone or they can hire agents to work for them.
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Buyer’s Agent vs. Listing Agent
There are usually two agents involved when you buy a home; the “buyer’s agent,” who represents you, and the “listing agent,” who represents the home seller. One thing many people don’t realize is that when buying a home, you don’t have to pay your real estate agent; they’ll get a commission from the home seller.
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CAN-SPAM
CAN-SPAM stands for "Controlling the Assault of Non-Solicited Pornography and Marketing." It's a U.S. law passed in 2003 that establishes the rules for commercial email and commercial messages, it gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law. For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email.
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Click-Through Rate
The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. As a mathematical equation, it’s the total number of clicks that your page or CTA receives divided by the number of opportunities that people had to click (ex: # of page views, emails sent, etc.)
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Co-Marketing/Co-Branding
Co-branding refers to a marketing arrangement where two professionals join forces to market a product or service suggestive of both their identities. This approach opens an opportunity for one professional to introduce their product or service to the clients of another brand.
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Conversion Rate
The percentage of people who completed the desired action on a single web page, such as filling out a form. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly.
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Customer Relationship Management (CRM)
At the simplest level, CRM software lets you keep track of all the contact information for these customers. But CRM systems can do lots of other things, too, like tracking email, phone calls, faxes, and deals; sending personalized emails; scheduling appointments, and logging every instance of customer service and support. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.
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Domain Age
Domain Age refers to the amount of time your domain has existed. This is one of the criteria used by search engines in website ranking. The older the domain age, the more likely you are to rank higher.
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Email Marketing
is the targeting of consumers through electronic mail (email). In general, email marketing is a more evolved, digital form of traditional direct mail marketing.
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Facebook Impressions
Impressions are the total number of times your ad has been viewed.
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Facebook Reach
Reach is the number of people who have seen your ad.
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FBM
We advertise on Facebook for our clients. We advertise listings, open houses, and areas of interest. Instantly sends clients their leads via email
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FSBO
For Sale By Owner - FSBO' A method of selling a property without the use of an agent or broker. Generally, the reason that the seller does not use the services of an agent or broker is that they want to avoid paying a hefty commission for the transaction.
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Google Analytics
Web analytics service offered by Google that tracks and reports website traffic.
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Google Indexed Pages
Google Indexed Pages refers to how many pages have been visited by Google's spiderbots.
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IDX - Internet Data Exchange
this is a real estate property search site that allows the public to conduct searches of approved MLS (see above) properties in a certain area. Think of it as the highway that connects the MLS to a Website.
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Landing Page
A landing page is a website page containing a form that is used for lead generation. This page revolves around a marketing offer, such as an eBook or a webinar, and serves to capture visitor information in exchange for the valuable offer. Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead.
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Landing Pages
A single web page that appears in response to a marketing campaign. For example, Sponsored ads, listing flyers, email marketing, etc
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Market Reports
Market Reports provide automated email campaigns that highlight relevant stats and listings, along with valuable market and listing data for display on your website. Market Reports help you stay connected with past clients and keep in touch with prospects using email alerts that provide monthly market data, weekly open house schedules, or daily listing alerts.
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Multiple Listing Service (MLS)
MLS is a sharing of comprehensive home information among real estate professionals. Listings brokers enter the data about a home for sale and offer to share the commission with a broker who brings a buyer.
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Page Reads
Page Reads refers to how many of the visitors spent long enough on your page to read all/most of the content (as opposed to just surfing and skimming). Evaluating which pages have high vs. low page reads helps you determine what kind of content your visitors are looking for.
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Page Visits
Visits refer to how many times the individual pages on your website have been visited.
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PPC (Pay Per Click)
An internet advertising technique where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser's keyword list, the advertiser is charged every time the Ad is clicked. PPC ads are used to direct traffic to the advertiser's website.
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Prospect Vs. Lead
You have to understand - the difference between a prospect and a lead this is very important! Now at the end of the day, a lead is someone who comes to your site and fills out some information. And then it’s your job as an agent is to reach out to that lead several times until you get ahold of them - and when you do, you prequalify them by asking a certain amount of questions to then convert that lead into a prospect. A prospect is someone who is actually working with you - someone you’re showing properties to. It’s your job as a Realtor to turn that prospect into a client that has purchased a home.
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Responsive Design
This is the practice of developing a website that adapts accordingly to how someone is viewing it. Instead of building a separate, distinct website for each specific device it could be viewed on, the site recognizes the device that your visitor is using and automatically generates a page that is responsive to the device the content is being viewed on -- making websites always appear optimized for screens of any dimension.
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Returning Visits
A returning visit refers to total site visits during a reporting period. So if I visit your website 5 times in 30 days, it counts as 5 returning visits.
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Return on Investment (ROI)
A performance measure used to evaluate the efficiency and profitability of an investment, or to compare the efficiency and profitability of multiple investments. The formula for ROI is: (Gain from Investment Minus Cost of Investment), all divided by (Cost of Investment). The result is expressed as a percentage or ratio. If ROI is negative, then that initiative is losing the company money. The calculation can vary depending on what you input for gains and costs.
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SEM
A marketing strategy that is geared towards a specific area. The objective is to increase the visibility of your website through search engines to increase traffic.
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SEO (Search Engine Optimization)
The practice of enhancing where a webpage appears in the search results. By adjusting a webpage's on-page SEO elements and influencing off-page SEO factors, an inbound marketer can improve where a webpage appears in search engine results.
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Unique Visitor
A person who visits a website more than once within a period. Marketers use this term in contrast with overall site visits to track the amount of traffic on their website. If only one person visits a webpage 30 times, then that web page has one UV and 30 total site visits.
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Unique Visits
A unique visit refers to a distinct individual user who visited your website during reporting period (in this case, 30 days). So if I visit your website 5 times in 30 days, it only counts as one unique visit.