A Google Business Profile is your business listing, as it appears in Google Searches and Google Maps. It states your name, location, contact information, and business category. 

Benefits of a Google Business Profile

A Google Business Profile lets you list your business on Google Maps and come up in local search results.

With a Google Business Profile, you can add relevant information to your business listing and increase engagement with potential customers.

Important info about your business:

• Contact Information
• Hours
• Products / Pricing
• Other helpful information relevant to your business

Increase engagement:

• Respond to reviews
• Answer questions
• Message potential customers

Profile analytics:

• Get to know your audience
• Who are they?
• How do they search on Google?

Improved SEO:

• Add keywords to your business profile to increase visibility
• Increases your credibility with Google, making you more likely to come up in searches

Step-By-Step Instructions for Creating an Account

These are step-by-step instructions for setting up a Google Business Profile. If you’ve already set up your business profile, scroll down to Verifying my Google Business Profile.

To set up your Google Business Profile, go to https://business.google.com/u/2/create/new

*Make sure you sign in with the Google account you want to be associated with your business.

Enter your business name and category.

Add a location if applicable.

Enter where you serve your customers.

Add contact info – phone number and website.

Click Yes if you would like to receive Stay in the Know updates.

Click Next

Finish set up

Once you set up your Google Business Profile, see the article Verifying my Google Business Profile to verify your business. *This step is crucial for fully optimizing your Google Business Profile.

Verifying Your Google Business Profile

Without verification, you cannot manage, edit, or change the info on this profile. Such as:

• Share announcements and news with your customers by posting updates
• Get the insights about your customer base by using Google Analytics
• Reply to reviews
• Let customers chat with you, and provide quick answers
• Upload photos and videos of your business, products, or offerings
• Show your products on Google Search and Maps

To verify your Google Business Profile, go to https://www.google.com/business/

Click on Manage Now.

Click on Verify Now.

Choose a method of verification.

Enter the code to complete.