Facebook Reach vs. Facebook Impressions
Written by Shana Gough
Updated at June 30th, 2023
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What's the difference between Facebook reach and impressions?
Reach is the number of people who have seen your ad.
Impressions are the total number of times your ad has been viewed.
So if five people view your ad two times each, your reach will be 5, and your impressions will be 10.
