1. **Drive Traffic with Website Links**: Ensure every post is linked to your website to boost traffic. Use a Call to Action (CTA) to encourage engagement.

2. **Local Events & Activities**: Share insights into local events and interesting things to do in the area. This fosters community engagement and demonstrates your knowledge of the neighborhood.

3. **Holiday Posts with a Twist**: Instead of generic holiday greetings, craft unique, story-driven content that resonates with your audience. For instance, honor local veterans with personalized messages.

4. **Celebrating Successes**: Highlight successful home sales with congratulatory posts. This not only showcases your achievements but also adds a personal touch to your social media presence.

5. **Share Tips via Video**: Capture helpful tips on your phone and share them as short videos. This demonstrates expertise and provides value to potential customers.

6. **Consistent Value Delivery**: Offer consistent value through various content formats such as videos, articles, and news updates. Establish yourself as an expert in your field to attract and retain your ideal audience.

7. **Optimize Social Media Presence**: Treat social media as your virtual business card. Ensure each post reflects your professionalism and expertise. Focus on educating, not preaching, and keep content concise to capture attention.

8. **Embrace Video Content**: Incorporate video content to increase engagement with your followers. Get comfortable in front of the camera to enhance your social media presence.

9. **Know Your Audience**: Tailor your content to resonate with your target clients. Understand their needs, preferences, and pain points to create compelling and relevant posts.

10. **Consistency Matters**: Regularly post content to reinforce brand recognition and association with real estate expertise. Consistency is key to building trust and credibility.

11. **Engage with Past Clients**: Stay connected with past clients by engaging with their social media accounts. Maintain top-of-mind awareness to leverage their potential for future referrals.

12. **Balance Listing Posts with Personal Content**: While showcasing listings is important, don't neglect personal content. Share glimpses into your life to humanize your brand and foster genuine connections with your audience.

Here are five quick tips for writing great titles and captions for your real estate social media content:

1. Create FOMO (fear of missing out) and a sense of urgency 
2. Keep your titles short and sweet (60 characters or less so they’re seen on small screens)
3. Use alliteration when possible (“Pack a Powerful Punch”)
4. Be specific: Use numbers whenever possible. 
5.  Use brackets or parentheses (they help build curiosity)

When you get good at writing titles that tap into emotions, you’ll see more engagement with your readers. The more engagement, the more the algorithm will prioritize your content. 

The social media rule of thirds

• One-third of your posts promote your business or drive conversions.
• One-third of your posts share curated content from industry thought leaders.
• One-third of your social posts involve personal interaction with your followers.