The Power of Instant Follow-Up And Automatic Lead Nurturing

Video Transcript

00:00
Welcome to the first video in our series where we'll take a closer look at each feature of the Agent Elite platform step by step. Today we're diving into how the platform gives you the power of instant follow-up and automatic lead nurturing. Now, when you first started with Agent Elite, our onboarding team probably walked you through these features, but let's face it, it's easy to lose track of the details when you're excited about getting a new system in place. If you're already signed into your CRM, your screen should look similar to mine,

00:30
And if you're not an Agent Elite client yet, no worries. Feel free to stick around and learn with us. At the end of the video, I'll share a link where you can get more information or even schedule a full demo if you're curious about what else we offer. All right, let's talk about marketing automation. Basically what the Agent Elite platform can do for you automatically. And the goal here is simple. Maximize the potential of every single lead, help you close more deals, and help you save time.

01:00
Think of it this way, the platform handles the heavy lifting so that you can focus on what really matters growing your business. So let's jump right in. When you're on the dashboard, go ahead and click communications from the top menu and then head over to marketing automation in the sidebar. Here's what you'll find. Automatic campaigns set up to follow up and nurture your leads. With the Agent Elite platform, you get both text and email campaigns.

01:28
Here's why that's a game changer. Research shows text messages have an open rate of over 95%. Emails sit just under 20%. Think about it. When your phone buzzes, you probably check it right away. Most of us do. But a lot of us have turned off our email notifications altogether. With the Agent Elite platform, you get the best of both worlds, text and email follow-up. So let's look at what these campaigns actually do.

01:58
Your website is packed with ways to capture leads, things like listing alerts, market reports, open house notifications, and contact forms. When a lead signs up, the platform triggers automated marketing campaigns that are set it and forget it. And in only one minute, the platform sends a personalized text and email. This is crucial because research shows 94% of consumers expect a response within one hour.

02:27
Unfortunately, only 36% of agents manage to do that. If you respond within 2 minutes, your chances of connecting jump by 391%. This is where the Agent Elite platform shines. It ensures an instant follow-up with text and email. The text is short, personalized, and looks like it came directly from you. You can even customize these messages or add recommended listings based on what the lead does on your website.

02:55
The platform pays close attention to what leads are doing, what they're searching for, what searches they save, and what they subscribe to. It uses this data to send out relevant recommended listings. And the emails? Well, they're personalized and they can be customized with your branding, smart content, and more. And we'll cover that in more detail in future videos. But here's the best part. The automation doesn't stop after the first minute. The Agent Elite platform continues to nurture your leads for up to 200 days.

03:24
all without any additional effort from you.

03:30
Imagine a system that immediately follows up on every lead without using generic messages, but personalized content that goes out at exactly the right time. Now you're in control of all of this. You can tweak the frequency, you can track how many messages are opened or clicked, you can add subscribers, you can deactivate messages. It's very customizable. You can even set up specific rules for your campaigns. You'll find this in the automation section.

04:00
For example, if a lead comes from Zillow, you can add them to your buyer follow-up campaign. It's all about customizing the experience to match your business needs. You also have the option to create campaigns based on specific criteria, like market or region. This is perfect for tailoring your outreach.

04:21
Many of you already have access to these automated follow-up tools, but a lot of you aren't using them yet. If you're already an Agent Elite client, you have these tools at your fingertips, so why not make the most of them? Here's what I suggest. After this video, take a minute and log into your dashboard, set up some automated follow-up campaigns, and see the difference for yourself. If you need additional assistance, reach out to our customer service team.

04:47
We offer webinars, one-on-one training, and plenty of other resources to support you. If you're not currently an Agent Elite client, go to agentelite.com to schedule a full demonstration of our products. For any other questions you have about the platform, go to our Knowledge Base at help.agentelite.com. I'll see you in the next video.

Summary

Agent Elite’s platform is designed to automate and streamline your lead follow-up process, ensuring consistent engagement without extra effort. Here’s how to use these powerful features effectively to maximize your outreach.

1. Accessing Marketing Automation
To get started, log into your CRM dashboard and navigate to "Communications" from the top menu, then select "Marketing Automation" from the sidebar. Here, you’ll find pre-configured campaigns that automatically follow up with leads using both text and email. This is critical because research shows that 94% of consumers expect a response within one hour, yet only 36% of agents manage to do so. Immediate follow-up is key, as agents who respond within two minutes have a 391% higher chance of connecting with leads.

2. Leveraging Text and Email Campaigns
The platform’s combined use of text and email follow-ups gives you the best of both worlds. Text messages boast an open rate of over 95%, while email open rates sit just under 20%. This means that using both methods ensures better chances of reaching your prospects. When a lead interacts with your website, the platform automatically triggers a personalized text and email within one minute, increasing your response speed and engagement.

3. Customizing Campaigns for Personalization
Agent Elite tracks what your leads are doing on your website—whether it’s viewing listings, saving searches, or signing up for market reports. Using this data, you can send personalized recommendations tailored to each lead's interests. The platform allows you to customize the content and frequency of follow-up messages, ensuring they are relevant and timely. You can also monitor the performance of your campaigns by tracking open and click rates, giving you insights to improve effectiveness.

4. Nurturing Leads Over Time
Beyond the initial response, the Agent Elite platform continues nurturing your leads for up to 200 days with automated, personalized follow-ups. You can tailor campaigns to specific lead sources, such as Zillow, or create targeted outreach based on regions or markets. This ensures that leads receive ongoing, relevant communication over an extended period without any manual effort on your part.

By accessing Agent Elite’s marketing automation tools, you can drastically improve your response time, enhance engagement through both text and email campaigns, and personalize follow-ups based on lead behavior. These features not only save you time but also increase your chances of converting leads into clients. Start optimizing your follow-up strategy today and watch your business grow.