What is Review Generation?

Review Generation is the process of soliciting feedback from your customers, thereby collecting first-party reviews. Review Generation gives you valuable insight into your business by allowing you to see it from your customer’s perspective.

Why is Review Generation Important?

Everyone knows reviews are essential to strengthen your business’s credibility and gain customer trust. The vast majority of customers admit that they are more likely to engage with a local business with multiple positive reviews than one that doesn’t have many reviews. Many consumers trust online reviews as much as personal recommendations.

Unprompted, consumers are likelier to leave a review based on a negative experience than a positive one. However, if the business owner prompts them to leave a review, they will likely leave a positive one.

With Review Generation, soliciting reviews from your customers has never been easier.

How Does Review Generation Work?

Reputation Management’s Review Generation tool makes it easy to solicit reviews by providing invitations to send to your customers. Use pre-built email templates or create your email template. Find out how below.

To configure a review generation email template:

1. Click Reviews in the navigation bar and click Generation.
2. Click Templates.
3. Create your template.
   • To copy an existing template:
     • Click on the three dots next to the desired template and select Duplicate. A dialog box appears.
   • Create a new template:
     • Click Add Custom Template in the sidebar. A dialog box appears.
4. Enter a template name in the textbox and click Add Template.
5. Click on the new template in the sidebar.
6. Click on the Edit Template button in the bottom right corner.
7. Enter the HTML in the source code editor in the Email Request Template, Email Response Template, and Text Message Request Template tab.
8. Click Save when complete.