How Do I Track My Website Analytics?
- Agent Elite University
- My Account
- Agent Elite Max (CRM)
- Design Studio
- Local Presence
-
Website
Real Estate Specific (Click here for a full list of articles) Email Marketing Automation and Integration (Click here for a full list of articles) Integrations Landing Pages Single Property Websites & Flyers Blogs Mortgage Specific (Click here for a full list of articles) Analytics IDX Search Engine Optimization (SEO) Team Marketing Automation
- Facebook Ads
Table of Contents
On your Website Dashboard, scroll down about halfway down the page until you see a blue-gray bar that says Analytics.
This section shows the Analytics of the top three factors that most search engines take into account when determining your ranking. It shows the cumulative data from the past 30, 60, and 90 days.
1. Total Visits
The first category, Total Visits, shows how many visitors your site has had in the past month. The amount of visitors your site has depends upon several factors: the domain age and other marketing you do all play into the picture. No matter your stats, the goal is to see the amount steadily increase over 30, 60, and 90 days. Check out this example below:
This growth will happen organically of its own accord, but adding Google Traffic will speed up the process. You can easily and quickly learn more about our Traffic programs by contacting one of our reps. You can email us at [email protected], or call us at 619-780-6686.
2. Total Page Views and Avg. Actions Per Visit
The second and fourth categories, Total Page Views and Avg. Actions Per Visit, are the same number, displayed in two different ways. This number tells us how often visitors click around once they get to your site.
Search engines determine that if visitors are clicking around often on your site, your site must have relevant and helpful content. The search engines will then continue to send visitors to your site.
How to Increase Total Page Views
One of the easiest ways to increase Total Page Views/Avg. Actions Per Visit is to add a blog to your website. Blogs have relevant content and are updated consistently. To add a blog to your site, you need to get an RSS Feed. An RSS Feed is a code you get from the blog source and then add to your website. Once you add the code, your blog will automatically update with a new blog post every time the source publishes a new one.
You can also consider one of our new Content Packages, where we do all the work for you! We have packages that offer 1 - 5 original blog articles per month. All packages included original content, social sharing buttons, and on-page SEO!
To learn more about adding an RSS feed or to learn more about our new Content Packages, you can email us at [email protected].
3. Avg. Time on Site
The third number you see, Avg. Time on Site, shows how long visitors stay on your website when they visit. The higher the number, the better. A good goal is a minute and a half.
One of the easiest ways to get visitors to stay on your site longer is to add video content. Videos capture a person’s attention. They will linger on the page for a more extended period than if there was a picture.
Adding video content is much easier than you might think. Do you or your office already have video content available? If so, all you need is the YouTube link to embed into your site.
Ideas for Video Content
Don’t have a video handy? Here’s a great idea: use your cell phone and record a one-minute video introducing yourself to potential customers. You can take the video at your desk or outside in front of a property.
In this one-minute video, include the following:
- Your name
- The area/areas where you work
- What sets you apart as an agent, and why your customers love you
The video shouldn’t be longer than one minute – that’s the max length of people’s attention in watching an online introduction video.
Keep it natural! Your potential customers will appreciate your authenticity above all else, so you don’t have to put on a show.
Once you’ve finished, upload the video to YouTube and add it to the About Me page on your website. Contact us, and one of our support reps can walk you through the process.
Contact Us
You can email us at [email protected].