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What Is the Experience for the Person Who Clicks on the Ad?
Published September 27th, 2022 by Shana Gough
The Process of Lead Generation *Please note - We can not guarantee that you will get leads. No one can. People's actions are not predictable. We give you the tools and resources you need to optimize your business's growth. Buyer Ads When the user clicks the “Learn more” button, it will prompt them to enter their contact information. After they
Mortgage Lead Magnets (ebook) FB Ads
Published October 26th, 2022 by Shana Gough
Check out the customer experience of our new Mortgage Facebook Ads. Go from the Ad to the Landing Page to the downloaded Ebook! Lead Magnets are designed to give the prospect/visitor something (ebook) in return for them completing a lead capture form. Mortgage Purchase Loan Lead Magnet Facebook Ad Examples Landing Page Landing Page Link P
Add Agent Elite as a Partner on Facebook
Published May 8th, 2023 by Shana Gough
Your browser does not support HTML5 video. Go to Business.facebook.com/settings You will see the “Partners” tab on the left-hand menu. Click on the “Partners” link and then the Add button for “Partner to share assets with”. In the next screen, simply paste the Agent Elite Meta Business Manager ID #: 1290981547597879 Here you m
Approving AE's Invite as a partner in Meta Business Manager
Published October 3rd, 2023 by Shana Gough
To give someone permission to access a Page in a Business Account that owns the page, you can approve their partner request within the owning Business Account. To transfer ownership of your Page to someone, you can approve their ownership request if you have full control of the Business Account. This scenario applies when you're trying to claim a Pa
Why Is My Listing Ad Linked Back to the “Featured Properties” Page?
Published January 11th, 2023 by Shana Gough
The following ads are linked back to the Featured Properties page within your website by default: Listing ads Open House ads Relocation Listing ads What is the Featured Properties Page? The featured properties page is the page within your website that is designed to feature only your listing and/or your office listing, depending on how you request
How Do You Select the Pictures Used in a Mortgage Ad?
Published October 26th, 2022 by Shana Gough
Unless instructed otherwise, the process is as follows: We will choose stock imagery from the selection below. You are welcome to provide your own imagery. Must own rights to images provided. Based on ad duration, the ad can have between 1-3 of the below imagery. Please Note That in an Effort To Keep Our Ads Optimized, We Will Update the Availabl
How Do You Select the Pictures Used in a Real Estate Ad?
Published September 27th, 2022 by Shana Gough
Unless instructed otherwise, the process is as follows: Listing Ads: We select three pictures – the front of the house, the kitchen, and the back of the house. Generic Buyers Ads: We use stock imagery. Most of it will be interior shots of homes. On occasion, we will use an exterior image of a home. There are also slides for different geographical ar
Performance Real Estate Facebook Ad Examples
Published June 27th, 2023 by Shana Gough
Ads will be run using Agent's Facebook business page. By allowing Agent Elite to run your ads through your Business page we've found that you achieve 2X better results. Before Agent Elite is able to run your ad on your business page you will first need to allow us access. Please see the following page for steps on how to allow Agent Elite Access to
Real Estate Video Ads
Published December 21st, 2022 by Shana Gough
You Are Able To Provide Your Own Video or We Can Create a Video/Slideshow at a Custom Cost. Min. Ad Spend Budget - $500 MP4 or MOV Buyers Video Listing Slideshow Relocation Design Recommendations & Requirements Video Duration: 1 second to 241 minutes Design Recommendations File Type: MP4 or MOV Please keep in mind that we can no
Tips For Posting on Social Media
Published April 26th, 2024 by Shana Gough
1. **Drive Traffic with Website Links** : Ensure every post is linked to your website to boost traffic. Use a Call to Action (CTA) to encourage engagement. 2. **Local Events & Activities** : Share insights into local events and interesting things to do in the area. This fosters community engagement and demonstrates your knowledge of the neighbo
Can I Run Paid Advertisements on Another Agent’s Listing?
Published June 27th, 2023 by Shana Gough
The short answer is yes, but there are important guidelines and requirements to follow. Real estate agents must obtain written consent from the listing agent before advertising their listing. Promoting another agent's property through paid advertising channels is generally not permissible without explicit permission. Also, the listing agent cannot
Performance Ad Design Examples
Published June 21st, 2023 by Shana Gough
Ads will be run using Agent's Facebook business page. By allowing Agent Elite to run your ads through your Business page we've found that you achieve 2X better results. Before Agent Elite is able to run your ad on your business page you will first need to allow us access. Please see the following page for steps on how to allow Agent Elite Access to
Why Advertise on Facebook?
Published March 28th, 2024 by Shana Gough
When it comes to real estate, advertising on Facebook can be a highly effective strategy for several reasons: 1. **Reach**: Facebook's advertising platform allows real estate businesses to extend their reach beyond their current followers. This means reaching potential clients who may not already be familiar with your business or have liked your pag
What happens after the prospect fills out the Facebook ad lead capture?
Published September 27th, 2022 by Shana Gough
General Buyers – > Main Community page General Sellers – > What’s My Home Worth page Listing Ad -> Featured Properties page (We can not link back to the listing since if the listing sells while the ad is live, the link goes down and breaks the ad) Mortgage (Default Purchase/Pre-qualify, VA, Reverse Mortgage, FHB, etc.) -> Homepage unless
Complimentary Mortgage Facebook Ad Examples
Published September 27th, 2022 by Shana Gough
Complimentary Ad's Are Set to Be Discontinued on January 1, 2025 What to Consider Ads can be Built as Lead Generation Ads or Traffic Ads, depending on how you'd like the user to experience the ad. Click here to learn more about the difference between Lead Generation ads and Traffic ads. You can provide your own images to use on any ad. If none a
How to Route Facebook Leads into Marketing Automation
Published October 25th, 2024 by Shana Gough
This article will go over how you can set up an integration that will funnel your leads generated in Facebook Lead Ads over to your Marketing Automation campaigns using Zapier. Zapier is an online tool that allows you to create integrations between different services without coding. You can set up an integration in Zapier such that when a lead is ca
I’ve granted Agent Elite access to my Business Page to run ads, but I’m not seeing my leads in my CRM.
Published June 27th, 2023 by Shana Gough
If you are running into an issue with your CRM not syncing with your Facebook leads, please be sure that Default Access for Leads is selected or restored within Meta Business Suite. This access is needed for Agent Elite to be able to access and send the leads to your CRM. To get to this setting, just navigate to Meta Business Suite settings a
How Do I Share My Listings to Facebook?
Published February 6th, 2023 by Shana Gough
Every site has Social Share buttons, which let you and your clients share your content on Facebook, Twitter, Pinterest, or other platforms. This function expands the reach of your content and allows you to attract new visitors to your website. To use the Social Share feature, go to the page you want to share. Click on the social share icon. A
How to get a Pixel code from Facebook
Published September 14th, 2022 by Shana Gough
How to get a Pixel code: The Meta Pixel is a piece of code that's placed on your website to report conversions, build audiences and get insights into how people are using your website. You may want to create a pixel in Business Manager if: You already have a Business Manager account. Someone else manages your Meta ads. If your business has more than
How to Manually Download Leads from Facebook
Published June 27th, 2023 by Shana Gough
To access and download your leads directly from Facebook, follow these 3 steps: Go to Meta Business Suite: https://business.facebook.com/ Click 'All Tools' on the left menu Scroll down and select ‘Instant Forms’ under ‘Advertise’ Download your leads directly from that screen: That's it! Here's a Facebook article on the topic in case you'
Mortgage Video Ads
Published December 21st, 2022 by Shana Gough
Agents can provide their video or Agent Elite can create a video/slideshow at a Custom cost. Video Ad Examples Refinance Cashout Refinance VA Loan Design Recommendations & Requirements Video Duration: 1 second to 241 minutes Design Recommendations File Type: MP4 or MOV Please keep in mind that we can not use YouTube videos and
Recruitment Ad & Careers Page Build Guidelines
Published January 23rd, 2023 by Shana Gough
Recruitment Ads can be built as either a Lead Generation ad or a Traffic Ad depending on how you’d like the user to experience the ad. To learn more about how each functions, please Click Here. Examples Design Choices Recruitment Ad Examples Career Page Examples What is a Recruitment Ad? Recruitment advertising is the marketin
What is AE Traffic?
Published March 28th, 2024 by Shana Gough
Driving traffic to a website using BuyerLink involves leveraging a platform that connects sellers with potential buyers through targeted advertising. BuyerLink employs various strategies to direct relevant traffic to your website, primarily focusing on individuals who are actively searching for products or services similar to what you offer. Here ar
Choosing The Right Ad (Real Estate)
Published August 9th, 2024 by Shana Gough
The type of real estate ads that convert best on Facebook can vary depending on the target audience, market conditions, and goals of the campaign. However, certain types of ads tend to consistently perform well in terms of generating leads and driving conversions. Here are some of the most effective types of real estate ads on Facebook: 1. **Propert
Complimentary Real Estate Facebook Ad Examples
Published September 27th, 2022 by Shana Gough
Complimentary Ad's Are Set to Be Discontinued on January 1, 2025 Example Seller’s Ad What to Consider Single-image ads will rotate between the three images below. Three slide ads will use all three images below. All Seller's ad are linked back to the “Whats My Home Worth” page within the website unless otherwise requested. Example Buyer’s A
How To Create a Facebook Business Page
Published May 13th, 2023 by Shana Gough
**Please note** This article is to create a Facebook (FB) Business Page. You need a FB personal profile to create a FB Business page. If you have not yet created a FB profile, please see this article and return here to make your FB Business page. To set up a new Facebook Business Page: To create a new FB page, navigate to Facebook.com, click
I Just Got an Email Preview of My Facebook Ad – What Does This Mean?
Published September 27th, 2022 by Shana Gough
When your Facebook Ad starts running, you will get an email with a preview link that allows you to view the ad and how it will appear on different platforms. *Please note that when you receive this email, your ad has already started running. Please make sure to submit your ad request prior to the 1st of each month. Any delay in submitting this requ
What Is the Learning Phase for My Facebook Ad?
Published September 27th, 2022 by Shana Gough
Every ad goes through a Learning Phase, where the delivery system learns the best people to target for the ad’s optimum results. Running your ad for a more extended period will optimize its performance because the system will better know who to target. Facebook ads go through two different phases. The first phase is the “Learning Phase.” This phase
How Will I Be Notified When I Get a New Facebook Lead?
Published September 27th, 2022 by Shana Gough
When you receive a new lead email notification, the email will say, “You received a new lead from your ad.” (see picture below) You can configure your lead notification preferences by going to your CRM. From the website dashboard, click on View Leads. Once in your CRM, click on Setup at the top and then Basic Setup, under Alert & Email Settings
Can I Do a Relocation Facebook Ad?
Published November 8th, 2022 by Shana Gough
You can do a relocation Facebook ads for real estate or mortgage. See the examples below. Mortgage FB 1 slide FB 2 slides FB 3+ slides Stock Imagery Listing Relocation Ad All ads included as part of a package are, a complimentary monthly ad, use-it-or-lose-it, and non-customizable. We will not provide a refund or credit for an unused
Facebook Reach vs. Facebook Impressions
Published September 14th, 2022 by Shana Gough
What's the difference between Facebook reach and impressions? Reach is the number of people who have seen your ad. Impressions are the total number of times your ad has been viewed. So if five people view your ad two times each, your reach will be 5, and your impressions will be 10.
Facebook Ad FAQ's Real Estate
Published September 27th, 2022 by Shana Gough
What are the different types of Facebook ads I can get? General Buyers General Sellers Listing Ad New Construction Listing Ad Open House Relocation Branded Ads Custom Ads Where Do the Facebook Ads Link the User Back to Once a Lead Has Completed the Form? Buyer Ads When the user clicks the “Learn more” button, it will prompt them to enter their c
Branded Mortgage Facebook Ad Examples
Published June 27th, 2023 by Shana Gough
Ads can be run using the Agent's Facebook business page. We've found that allowing Agent Elite to run your ads through your Business page achieves 2X better results. Before Agent Elite can run your ad on your business page you will first need to allow us access. Please see the following page for steps on how to enable Agent Elite Access to your bus
Lead Generation Ads Versus Traffic Ads
Published December 29th, 2022 by Shana Gough
Lead Generation Ads How Do They Work? The basic premise is that the advertisement offers something of value in exchange for the user's information. The difference with this objective lies within the journey the lead goes through once clicking the call-to-action (CTA). When the Facebook user clicks the CTA, a form fill will pop up requesting the user
Real Estate Branded Checklists
Published August 26th, 2024 by Shana Gough
Invest $49.95 for 1 Checklist or $249 One-Time – Receive All Essential Checklists, Fully Branded for Your Business Available Branded Checklists: Homebuyers Checklist Seller Checklist Offer Preparation Checklist Mortgage Pre-Approval Checklist Offer Evaluation and Negotiation Checklist Showings Preparation Checklist Offering downloadable checklists o
How To Create a Facebook Profile
Published May 15th, 2023 by Shana Gough
**Please note** This article is to create a personal Facebook (FB) profile. You need a FB profile to create a FB Business page. If you have already created a FB profile and need to create an FB page, please see this article . To create a new Facebook profile, follow these step-by-step instructions: To create a new Facebook profile, follow t
Facebook Ad FAQ's Mortgage
Published September 15th, 2022 by Shana Gough
What are the different types of Facebook ads I can get? Purchase Purchase Ebook - Default Ad Refinance Reverse Mortgage Reverse Mortgage Ebook VA Loans VA Loans Ebook FHA Loan FHA 203K First Responders USDA Loans Small Business Home Equity Line of credit Conventional loans Jumbo Loans Adjustable-rate mortgages (ARMs) New Construction Relocation Bran
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